2026 TMDA Annual Conference

The TMDA Annual Conference brings together Texas powersports dealers, industry partners, and subject-matter experts for two days of networking, education, and meaningful discussion. Hosted at Lakeway Resort & Spa overlooking Lake Travis, this year’s event offers a focused environment to connect with peers, hear from leading voices in the industry, and gain practical insights you can apply directly within your dealership.

The conference begins on Sunday, January 11, with a casual evening welcome mixer. This year, we’re pleased to feature live entertainment from Gigi Worth - an accomplished touring vocalist and musician who has performed with Kenny Loggins, J.D. Souther, Michael McDonald, Christopher Cross, and many more. Her acoustic blend of rock, pop, and R&B will set a warm and inviting tone as attendees gather for conversation and connection.

Monday, January 12, features a full day of programming, including legislative updates, dealer-focused education, and expert insights. Our 2026 keynote speaker, Jerry Robinson - economist, best-selling author, and founder of FollowtheMoney.com - will provide an in-depth look at the economic trends shaping sales, financing, and long-term strategy for Texas dealerships.

We look forward to starting the year together and continuing the work of strengthening and supporting the Texas powersports community.

Tentative Schedule:

January 11, 2025 - Arrival & Welcome Mixer (On-Site)

5:00PM Informal Welcome Mixer at Lakeway Resort & Spa

Music provided by Gigi Worth - Acoustic Classic Rock, R&B, and Pop Artist Sponsored by IronGate Business Advisors

5:00PM - 6:00PM OPEN BAR, Reception Food Sponsored by Sheffield Financial

6:00PM - 7:00PM CASH BAR

January 12, 2025 (Colorado Ballroom)

7:00AM - 7:45AM Breakfast Sponsored by Synchrony Financial

7:45AM - 8:15AM John Vaughan-Chaldy, Co-Founder MaxOpp Marketing: Google Business Profile, AI Search, and the Changing Reality of Dealer Visibility

8:15AM - 8:40AM Welcome Members, Sponsors, & Associate Member Intros

8:40AM - 9:30AM Susan Berry, Texas Sales and Use Tax Audit Specialist, Founder & Managing Partner, Brown Goertz & Co: State Comptroller Tax Issues

9:35AM - 10:35AM Jerry Robinson, Keynote Speaker/Economist & Author

10:35AM - 10:50AM Snack Break Sponsored by Torque Group

10:55AM - 11:40AM Brandon Esparza, Digital Marketing Manager, Pixel Motion: Understanding AI and Its Role in Today’s Dealership

11:45AM - 12:20PM Dara Benoit, Assistant Chief Investigator, TxDMV: TxDMV 2026 Updates

12:20PM - 1:20PM Lunch Sponsored by Rider's Advantage with TMDA Lobbyist, Royce Poinsett: 2025 End-of-Year Legislative Update

1:25PM - 2:15PM Michelle Lingo, Former In-House Staff Attorney Motor Vehicle Division of TXDMV & Attorney, Padfield & Stout, LLC: DMV Complaints & Protests

2:20PM - 3:20PM Mark Sheffield, NPDA & TMDA Board Member, Strategic Advisor: Risks and Opportunities for Today’s Powersports Dealers

3:20PM - 3:40PM TMDA Official Business Meeting

3:40PM Recognition of Sponsors & Speakers/Adjourn Meeting

*Audio Visual Services/Equipment is sponsored by Aegis Extended Service. All Printed Materials at event are provided courtesy of GSFS Group.

*Board of Directors Meeting will take place after adjournment of the 2026 TMDA Official Business Meeting. Non-Board Dealer Members are encouraged to visit with our sponsors and socialize.

Event Venue:

Lakeway Resort & Spa  (MAP)
101 Lakeway Drive
Lakeway, TX 78734
(512) 261-6600

Due to high demand, we’ve added more rooms to the TMDA room block, but availability is limited and booking fast. The TMDA group rate is available through January 11, 2026, or until rooms sell out. This popular lakeside property fills quickly, so we strongly encourage booking as soon as possible to secure your stay.

If you find that no more rooms are available through the booking link - OR - you wish to add an extra day to your reservation, please call the sales office at (512) 261-7314 directly.

Hotel FAQ can be accessed HERE.

If you have any questions, please email us at info@txmda.org.

BOOK HERE

While you focus on impactful sessions and networking during the conference, why not gift your partner (or yourself) a luxurious time-out at the resort’s stunning spa?

Choose from a full spectrum of services: healing massages, invigorating body treatments, private couples’ showers, dry saunas - all tailored for both men and women. 

Book by calling (512) 261-7350 directly - January schedule is NOW AVAILABLE.

Spaces fill up quickly during conference week. Mention your attendance at the TMDA Conference to ask for convenient booking times.

SPA SERVICES AVAILABLE

We'd like to thank our 2026 Conference Sponsors that have made this event possible. Click the image below to learn more about them!